Strategy, Marketing & Economics Kraaijenbrink J, K Zalewska-Kurek, G J Hospers, E Constantinides, R P A Loohuis
Material type:
TextPublication details: New York McGraw-Hill 2013Description: vi, 1195pgs ill; 28cmISBN: - 1308177976
- 9781308177977
- HF5429 .ST8
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Methodist University Library Main General Stacks | Reference | HF5429 .ST8 (Browse shelf(Opens below)) | Available | 1941 | |||||||||||||
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Books
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Methodist University Library Main General Stacks | Reference | HF5429 .ST8 (Browse shelf(Opens below)) | Available | 1942 |
Practice marketing 1
Strategy 19
What is strategy 21
Strategy: environment 1 105
Strategy: internal 253
Strategy environment 2 369
Economics 477
Understanding markets 479
Competition and profitability 551
Economics 477
Understanding markets 479
Competition and profitability 551
International trade 669
Marketing 729
Marketing context 731
Segmentation, Targeting-positioning & analysis 841
Marketing mix (product, price) 951
Commercialization (promotion, place) 1073
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