"Published on behalf of the Chartered Institute of Marketing."

Includes index.

Introduction: what is marketing?; controlling your own career; a route to the top; should I have gone to university; know yourself; what else have you done?; growing a tree; choosing an industry sector; choosing a company; large or small; continuing your education; changing industries; to move or not to move; get a profit centre; ready for the first change of employer?; gaining different skills; time for an MBA; forget about career development; continuous development and ongoing training; continuous assessment; the right time to go into consultancy; marketing services; thinking international; working for foreign companies; the big break; quality of life; money, money, money; developing a reputation; networking; blockages; selection consultants and headhunters; career development advisers; crisis management; developing a track record; into general management; playing the political games; the third age; case studies.