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Retailing management Michael Levy; Barton A Weitz

By: Contributor(s): Material type: TextSeries: SeriesPublication details: Boston : McGraw-Hill Irwin, ©2004.Edition: 5th edDescription: xxxv, 775 pages : ; color illustrations 26 cm : 1 CD-ROM (4 3/4 in.)ISBN:
  • 9780071240376
ISSN:
  • 0072497203
  • 007121481x
  • 9780072497205
  • 0072553928
  • 0071240373
  • 9780072553925
  • 9780072497229
  • 9780071214810
  • 007249722X
Subject(s): LOC classification:
  • HF5429. L4828
Contents:
The World of Retailing -- Introduction to the world of retailing -- Types of retailers -- Multichannel retailing--a view into the future -- customer buying behavior -- Retailing Strategy -- Retail market strategy -- Financial strategy -- Retail locations -- Site selection -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- Merchandise Management -- Planning merchandise assortments -- Buying systems -- Buying merchandise assortments -- Buying systems -- Buying merchandise -- Pricing -- Retail communication mix -- Store Management -- Managing the store -- Store layout, design, and vital merchandising -- Customer service.
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Books Methodist University Library Main General Stacks Reference HF5429. L4828 (Browse shelf(Opens below)) Available 24660

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Includes index

The World of Retailing --
Introduction to the world of retailing --
Types of retailers --
Multichannel retailing--a view into the future --
customer buying behavior --
Retailing Strategy --
Retail market strategy --
Financial strategy --
Retail locations --
Site selection --
Human resource management --
Information systems and supply chain management --
Customer relationship management --
Merchandise Management --
Planning merchandise assortments --
Buying systems --
Buying merchandise assortments --
Buying systems --
Buying merchandise --
Pricing --
Retail communication mix --
Store Management --
Managing the store --
Store layout, design, and vital merchandising --
Customer service.

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