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marketing : real people,real choices Michael R.Solomon, Greg W.Marshall, Elnora W.Stuart.

By: Contributor(s): Material type: TextPublication details: Upper Saddle River, N.J. : Pearson, c2006.Edition: 4th edDescription: :xxxii, 592 pages color illustrations 28 cmISBN:
  • 0131449680
  • 9780131449688
Subject(s): LOC classification:
  • HF5415.35 .S65
Contents:
pt. I. Making marketing value decisions -- Welcome to the world of marketing : Creating and delivering value -- Strategic planning and the marketing environment -- Think globally/act ethically -- pt. II. Understanding consumers' value needs -- Marketing information and research : Analyzing the business environment offline and online -- Consumer behavior : How and why people buy -- Business-to-business markets : How and why organizations buy -- Sharpening the focus : Target marketing strategies and customer relationship management -- pt. III. Creating the value proposition -- Creating the product -- Managing the product -- Services and other intangibles : Marketing the product that isn't there -- Pricing the product -- pt. IV. Communicating the value proposition -- Connecting with the customer : Integrated marketing communications and interactive marketing -- Advertising and public relations -- Sales promotion, personal selling, and sales management -- Creating value through supply chain management -- pt. V. Delivering the value proposition -- Retailing : Bricks and clicks -- App. A. Under armour in action : Implementing a marketing plan -- App. B. Sample marketing plan : The S & S Smoothie Company -- App. C. Marketing math.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Main General Stacks Reference HF5415.35 .S65 (Browse shelf(Opens below)) Available 36770
Books Methodist University Library Main General Stacks Reference HF5415.35 .S65 (Browse shelf(Opens below)) Available 37833

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Includes bibliographical references and index

pt. I. Making marketing value decisions --
Welcome to the world of marketing : Creating and delivering value --
Strategic planning and the marketing environment --
Think globally/act ethically --
pt. II. Understanding consumers' value needs --
Marketing information and research : Analyzing the business environment offline and online --
Consumer behavior : How and why people buy --
Business-to-business markets : How and why organizations buy --
Sharpening the focus : Target marketing strategies and customer relationship management --
pt. III. Creating the value proposition --
Creating the product --
Managing the product --
Services and other intangibles : Marketing the product that isn't there --
Pricing the product --
pt. IV. Communicating the value proposition --
Connecting with the customer : Integrated marketing communications and interactive marketing --
Advertising and public relations --
Sales promotion, personal selling, and sales management --
Creating value through supply chain management --
pt. V. Delivering the value proposition --
Retailing : Bricks and clicks --
App. A. Under armour in action : Implementing a marketing plan --
App. B. Sample marketing plan : The S & S Smoothie Company --
App. C. Marketing math.

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