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Doing business internationally : the guide to cross-cultural success / Danielle Medina Walker, Thomas Walker, Joerg Schmitz.

By: Contributor(s): Material type: TextPublication details: New York : McGraw-Hill, 2003.Edition: 2nd edDescription: xvii, 330 p. : ill. ; 24 cmISBN:
  • 0071378324
Subject(s): LOC classification:
  • HD31 . W14
Contents:
1. The Global Environment 2. Culture 3. The Cultural Orientation Model 4. A survey of Cultural Patterns 5. Cultural Orientation in Communication 6. Cultural Competence in Marketing and Sale 7. Translating Global Vision into Local Action: Focus on Multicultural Teamwork and Collaboration.
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Books Methodist University Library Tema General Stacks Reference HD31. W14 (Browse shelf(Opens below)) Available 8936

Rev. ed. of: Doing business internationally / Terence Brake, Danielle Medina Walker, Thomas (Tim) Walker. c1995.

1. The Global Environment
2. Culture
3. The Cultural Orientation Model
4. A survey of Cultural Patterns
5. Cultural Orientation in Communication
6. Cultural Competence in Marketing and Sale
7. Translating Global Vision into Local Action: Focus on Multicultural Teamwork and Collaboration.

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