Doing business internationally : the guide to cross-cultural success / Danielle Medina Walker, Thomas Walker, Joerg Schmitz.
Material type:
TextPublication details: New York : McGraw-Hill, 2003.Edition: 2nd edDescription: xvii, 330 p. : ill. ; 24 cmISBN: - 0071378324
- HD31 . W14
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Methodist University Library Tema General Stacks | Reference | HD31. W14 (Browse shelf(Opens below)) | Available | 8936 |
Rev. ed. of: Doing business internationally / Terence Brake, Danielle Medina Walker, Thomas (Tim) Walker. c1995.
1. The Global Environment
2. Culture
3. The Cultural Orientation Model
4. A survey of Cultural Patterns
5. Cultural Orientation in Communication
6. Cultural Competence in Marketing and Sale
7. Translating Global Vision into Local Action: Focus on Multicultural Teamwork and Collaboration.
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