Strategic management in action / Mary Coulter.

By:

Coulter, Mary K

Material type:

TextPublication details: Boston : Pearson, c2013.Edition: 6th edDescription: xiii, 272 p. : ill. (some col.) ; 26 cmISBN:

9780132620673

Subject(s):

Strategic planning

LOC classification:

HD30.28 .C83

Contents:

Chapter 1. Introducing the concept Chapter 2. The context of managing strategically Chapter 3. Assessing opportunities and threats: Doing an external analysis Chapter 4. Assessing strenght and weakness: Doing an external analysis. Chapter 5. Functional and competitive strategies Chapter 6. Corporate strategies Chapter 7. international strategies

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Methodist University Library Main General Stacks		Reference		HD30.28 .C83 (Browse shelf(Opens below))					Available			8775

Includes index.

Chapter 1. Introducing the concept
Chapter 2. The context of managing strategically
Chapter 3. Assessing opportunities and threats: Doing an external analysis
Chapter 4. Assessing strenght and weakness: Doing an external analysis.
Chapter 5. Functional and competitive strategies
Chapter 6. Corporate strategies
Chapter 7. international strategies

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