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Marketing research : a problem-solving approach / Seymore Sudman, Edward Blair.
Material type:
TextPublication details: Boston, Mass. : McGraw-Hill, c1998.Description: xii, 737 p. + 1 stiffy computer diskISBN: - 0071158626 (pbk)
- 9780071158626
- HF5415 .2
Contents:
An overview of marketing research; sources of marketing research data; tools for primary data collection; data analysis; issues in research management.
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Methodist University Library Main General Stacks | Reference | HF5415 .2 (Browse shelf(Opens below)) | Available | 28579 |
Includes index
An overview of marketing research; sources of marketing research data; tools for primary data collection; data analysis; issues in research management.
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