Retail management / Ron Hasty, James Reardon.

By:

Hasty, Ronald W

Contributor(s):

Reardon, James

Material type:

TextSeries: The McGraw-Hill series in marketingPublication details: New York : The McGraw-Hill Companies, c1997.Description: xxiv, 633, [54] p. : col. ill. ; 25 cmISBN:

0070270317 (hardcover)

ISSN:

9780070270312

Subject(s):

LOC classification:

HF5429 .H329

Contents:

Preface -- Ch. 1. An Overview of Retailing -- Ch. 2. Retail Strategy: Creating the Competitive Advantage -- Ch. 3. The Environment of Retailing and Decision-Making Issues -- Ch. 4. Understanding and Identifying the Customer -- Ch. 5. Customer Information from Research -- Ch. 6. Store Location and Site Evaluation -- Ch. 7. Store Design and Layout -- Ch. 8. Human Resource Management and Store Organization -- Ch. 9. Financial Analysis and Management -- Ch. 10. Planning Merchandise Needs and Merchandise Budgets -- Ch. 11. Assortment Planning, Buying, and Vendor Relations -- Ch. 12. Pricing Merchandise -- Ch. 13. Retail Advertising -- Ch. 14. Retail Selling, Sales Promotion, and Publicity -- Ch. 15. The Virtual Store and Retail Database Marketing -- Ch. 16. Globalization and Changing Retail Formats -- References -- Photo Credits -- Glossary -- Name Index -- Subject Index.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Methodist University Library Main General Stacks		HF5429 .H329 (Browse shelf(Opens below))	Available	10584
Books	Methodist University Library Main General Stacks		HF5429 .H329 (Browse shelf(Opens below))	Available	10586
Books	Methodist University Library Main General Stacks	Reference	HF5429 .H329 (Browse shelf(Opens below))	Available	10580
Books	Methodist University Library Main General Stacks	Reference	HF5429 .H329 (Browse shelf(Opens below))	Available	10579
Books	Methodist University Library Wenchi Faculty		HF5429 .H329 (Browse shelf(Opens below))	Available	10588
Books	Methodist University Library Wenchi Faculty		HF5429 .H329 (Browse shelf(Opens below))	Available	10589

Includes bibliographical references

Preface --
Ch. 1. An Overview of Retailing --
Ch. 2. Retail Strategy: Creating the Competitive Advantage --
Ch. 3. The Environment of Retailing and Decision-Making Issues --
Ch. 4. Understanding and Identifying the Customer --
Ch. 5. Customer Information from Research --
Ch. 6. Store Location and Site Evaluation --
Ch. 7. Store Design and Layout --
Ch. 8. Human Resource Management and Store Organization --
Ch. 9. Financial Analysis and Management --
Ch. 10. Planning Merchandise Needs and Merchandise Budgets --
Ch. 11. Assortment Planning, Buying, and Vendor Relations --
Ch. 12. Pricing Merchandise --
Ch. 13. Retail Advertising --
Ch. 14. Retail Selling, Sales Promotion, and Publicity --
Ch. 15. The Virtual Store and Retail Database Marketing --
Ch. 16. Globalization and Changing Retail Formats --
References --
Photo Credits --
Glossary --
Name Index --
Subject Index.

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