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William D. Perrault and E. Jerome McCarthy. Applications in basic marketing : clippings from the popular business press /
Material type:
TextPublication details: Boston, Mass. : Irwin McGraw-Hill, c2002.Edition: 2001-2002 edDescription: ix, 246 p. : ill. ; 26 cmISBN: - 0075610337
- HF5410 .A67
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Methodist University Library Wenchi Faculty | HF5410 .A67 (Browse shelf(Opens below)) | Available | 13204 | ||||||||||||||
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Methodist University Library Wenchi Faculty | HF5410 .A67 (Browse shelf(Opens below)) | Available | 12953 |
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| HF5387 .W45 Business ethics : | HF5387 .W45 Business ethics : | HF5410 .A67 Applications in basic marketing : | HF5410 .A67 Applications in basic marketing : | HF5415 Marketing essentials | HF5415 Strategic marketing management analysis and decision | HF5415 Marketing essentials |
"This is the twelfth annual edition ... to accompany our texts-- Basic marketing and Essentials of marketing"--Pref.
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