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Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.
Material type:
TextSeries: The Irwin series in marketingPublication details: Homewood, IL : Irwin, c1993.Edition: 11th edDescription: xxii, 763, 15, 14 p. : col. ill. ; 27 cmISBN: - 025610509X
- HF5415.13 .M369
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Methodist University Library Wenchi Faculty | HF5415.13 .M369 (Browse shelf(Opens below)) | Available | 12910 | ||||||||||||||
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Methodist University Library Wenchi Faculty | HF5415.13 .M369 (Browse shelf(Opens below)) | Available | 12911 | ||||||||||||||
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Methodist University Library Wenchi Faculty | HF5415.13 .M369 (Browse shelf(Opens below)) | Available | 12909 |
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| HF5415.13 .M369 Basic marketing : | HF5415.13 .M369 Basic marketing : | HF5415.13 .M369 Basic marketing : | HF5415.13 .M369 Basic marketing : | HF5415.13 .M369 Basic marketing : | HF5415.13 .P388 A preface to marketing management / | HF5415.13 .P5434 Tales from the marketplace : |
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