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Influencer marketing for brands : what YouTube and Instagram can teach you about the future of digital advertising Aron Levin, (Marketing executive)
Material type:
TextPublication details: New York : Apress, 2020Description: 1 online resource (xiv, 161 pages) : illustrations 23cmISBN: - 9781484255025
- HF5415 .L57
Contents:
Origins --
People are media companies --
Influence is an outcome, not a profession --
The art and science of creativity --
Creator-centric strategies --
1:1 relationships at scale --
The 4-step influencer marketing framework --
Measuring what matters.
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Methodist University Library Main General Stacks | Reference | HF5415 .L57 (Browse shelf(Opens below)) | Available | 8469 | |||||||||||||
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Books
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Methodist University Library Main General Stacks | Reference | HF5415 .L57 (Browse shelf(Opens below)) | Available | 8470 |
Browsing Methodist University Library Main shelves,Shelving location: General Stacks,Collection: Reference Close shelf browser (Hides shelf browser)
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| HF5415 .L2624 Marketing / | HF5415 .L36 Marketing / | HF5415 .L57 Influencer marketing for brands : | HF5415 .L57 Influencer marketing for brands : | HF5415 .L65 Marketing for public and nonprofit managers / | HF5415 .L936 Introduction to marketing / | HF5415 .L936 Introduction to marketing / |
Includes index
Origins --
People are media companies --
Influence is an outcome, not a profession --
The art and science of creativity --
Creator-centric strategies --
1:1 relationships at scale --
The 4-step influencer marketing framework --
Measuring what matters.
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