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Writing for multimedia and the Web : a practical guide to content development for interactive media / Timothy Garrand.

By: Material type: TextPublication details: Amsterdam ; Boston : Elsevier Focal Press, c2006.Edition: 3rd edDescription: xxxiv, 478 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 0240808223 (pbk. : alk. paper)
  • 9780240808222
Subject(s): LOC classification:
  • QA76.76.I59 .G16
Contents:
pt. I: Interactivity and the writer -- Writing for many media -- High-level design, management, and technical skills useful to the interactive writer -- The multimedia and web site production team -- Script and proposal formatting -- Key points from Part I: interactive media and the writer -- pt. II: Defining and achieving goals for informational multimedia and web sites -- Informational multimedia and web architecture -- Introduction to the informational multimedia and web site case studies -- Case study / Writing a marketing web site from proposal to documentation: Prudential Verani Realty -- Case study / Corporate web site: T. Rowe Price -- Case study / Research portal web site and the online feature story: Britannica.com and the Harlem Renaissance -- Case study / E-learning: Interactive Math and Statistics Learning -- Case study / Museum kiosk: The Nauticus Shipbuilding Company -- Case study / Training: Vital Signs -- Key points from Part II: how to write nonnarrative informational multimedia -- pt. III: Interactive multimedia narrative and linear narrative -- The elements of interactive multimedia narrative -- Introduction to the narrative multimedia case studies -- Case study / Adapting classic books to a computer game for the female audience: Nancy Drew: The Secret of the Old Clock -- Case study / Adding story to a simulation: Amped 3 -- Case study / Parallel stories narrative: The Pandora Directive -- Case study/ Worlds narrative: Dust: A Tale of the Wired West -- Case study / Immersive exhibit: The New England Economic Adventure -- Key points from Part III: how to write interactive narrative -- pt. IV: Conclusion: becoming a professional interactive writer.
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Includes index

pt. I: Interactivity and the writer --
Writing for many media --
High-level design, management, and technical skills useful to the interactive writer --
The multimedia and web site production team --
Script and proposal formatting --
Key points from Part I: interactive media and the writer --
pt. II: Defining and achieving goals for informational multimedia and web sites --
Informational multimedia and web architecture --
Introduction to the informational multimedia and web site case studies --
Case study / Writing a marketing web site from proposal to documentation: Prudential Verani Realty --
Case study / Corporate web site: T. Rowe Price --
Case study / Research portal web site and the online feature story: Britannica.com and the Harlem Renaissance --
Case study / E-learning: Interactive Math and Statistics Learning --
Case study / Museum kiosk: The Nauticus Shipbuilding Company --
Case study / Training: Vital Signs --
Key points from Part II: how to write nonnarrative informational multimedia --
pt. III: Interactive multimedia narrative and linear narrative --
The elements of interactive multimedia narrative --
Introduction to the narrative multimedia case studies --
Case study / Adapting classic books to a computer game for the female audience: Nancy Drew: The Secret of the Old Clock --
Case study / Adding story to a simulation: Amped 3 --
Case study / Parallel stories narrative: The Pandora Directive --
Case study/ Worlds narrative: Dust: A Tale of the Wired West --
Case study / Immersive exhibit: The New England Economic Adventure --
Key points from Part III: how to write interactive narrative --
pt. IV: Conclusion: becoming a professional interactive writer.

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