services marketing & Organisatiional Effectiveness: a collection of research publications
Material type:
TextPublication details: Accra, Lagon Sub-Saharan Pub. 2005Description: 1-208pgs 24cmISBN: - 9988550510
- HD9980.5
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Methodist University Library Main General Stacks | Reference | HD9980.5 (Browse shelf(Opens below)) | Available | 30156 | |||||||||||||
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Methodist University Library Main General Stacks | Reference | HD9980.5 (Browse shelf(Opens below)) | Available | 30121 | |||||||||||||
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Methodist University Library Main General Stacks | HD9980.5 (Browse shelf(Opens below)) | Available | 30149 | ||||||||||||||
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Methodist University Library Main General Stacks | HD9980.5 (Browse shelf(Opens below)) | Available | 30133 |
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| HD9980.5 Marketing of services: | HD9980.5 Marketing of services: | HD9980.5 services marketing & Organisatiional Effectiveness: | HD9980.5 services marketing & Organisatiional Effectiveness: | HD9980.5 services marketing & Organisatiional Effectiveness: | HD9980.5 Service management : | HD9980.5 Marketing of services: |
CHAPTER 1
Marketing Culture and Performance in Service Firms 19
CHAPTER 2
Marketing Effectiveness and Customer Retention in the Sevice Sector 45
CHAPTER 3
Marketing Effectiveness and Business Performance in the Hotel Industry 67
CHAPTER 4
Marketing Culture and Customer Retention in the Tourism Industry 95
CHAPTER 5
Marketing Effectiveness and Customer Retention in the Airline Industry 119
CHAPTER 6
Marketing Culture and Business Performance in the Airline Industry 137
CHAPTER 7
Marketing Culture and Customer Retention in the Financial Services Industry 163
CHAPTER 8
Marketing Effectiveness and Business Performance in the Financial Services Industry 183
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