Includes index

Part I: Concepts and Techniques for Crafting and Executing Strategy
Section A: Introduction and Overview
Chapter 1: What Is Strategy and Why Is It Important?
Chapter 2: Leading the Process of Crafting and Executing Strategy

Section B: Core Concepts and Analytical Tools
Chapter 3: Evaluating a Company's External Environment
Chapter 4: Evaluating a Company's Resources and Competitive Position

Section C: Crafting a Strategy
Chapter 5: Five Generic Competitive Strategies - Which One to Employ?
Chapter 6: Supplementing the Chosen Competitive Strategy: Other Important Strategy Choices
Chapter 7: Strategies for Competing in Foreign Markets
Chapter 8: Diversification: Strategies for Managing a Group of Businesses
Chapter 9: Ethical Business Strategies, Social Responsibility, and Environmental Sustainability

Section D: Executing the Strategy
Chapter 10: Building an Organization Capable of Good Strategy Execution
Chapter 11: Managing Internal Operations: Actions That Promote Good Strategy Execution
Chapter 12: Corporate Culture and Leadership: Keys to Good Strategy Execution

Part II: Cases in Crafting Strategy and Executing Strategy
Section A. Crafting Strategy in Single-Business Companies
Chapter 1. Whole Foods Market in 2008--Vision, Core Values, and Strategy
Chapter 2. Costco Wholesale Corp. in 2008--Mission, Business Model, and Strategy
Chapter 3. JetBlue Airways: A Cadre of New Managers Takes Control
Chapter 4. Competition in the Golf Equipment Industry in 2008
Chapter 5. Competition in the Movie Rental Industry in 2008: Netflix and Blockbuster Battle for Market Leadership
Chapter 6. Dell, Inc. in 2008--Can It Overtake Hewlett-Packard as the Worldwide Leader in Personal Computers?
Chapter 7. Apple, Inc. in 2008
Chapter 8. Panera Bread Company
Chapter 9. Rogers's Chocolates
Chapter 10. Nucor Corporation--Competing Against Low Cost Foreign Imports
Chapter 11. Competition in Video Game Consoles
Chapter 12. Nintendo's Strategy for the Wii--Good Enough to Beat Xbox 360 and PlayStation 3?
Chapter 13. Corona Beer
Chapter 14. Google's Strategy in 2008
Chapter 15. The Challenges Facing eBay in 2008--Time for Changes in Strategy?
Chapter 16. Loblaw Companies Limited: Preparing for Wal-Mart Supercenters
Chapter 17. Research in Motion: Managing Explosive Growth

Section B: Crafting Strategy in Diversified Companies
Chapter 18. Adidas in 2008: Has Corporate Restructuring Increased Shareholder Value?
Chapter 19. PepsiCo's Diversification Strategy in 2008

Section C: Implementing and Executing Strategy
Chapter 20. Robin Hood
Chapter 21. Dilemma at Devil's Den
Chapter 22. Wal-Mart Stores, Inc. in 2008--Management's Initiatives to Transform the Company and Curtail Wal-Mart Bashing
Chapter 23. Southwest Airlines in 2008: Culture, Values, and Operating Practices
Chapter 24. Shangri-La Hotels

Section D: Strategy, Ethics, and Social Responsibility
Chapter 25. E. & J. Gallo
Chapter 26. Detecting Unethical Practices at Supplier Factories: The Monitoring and Remediation Challenges