New products management / Merle Crawford, Anthony Di Benedetto.
Material type:
TextPublication details: New York : McGraw-Hill Irwin, c2011.Edition: 10th edDescription: xvi, 576 p. : ill. ; 25 cmISBN: - 9780073404806
- 0073404802
- 9780071289238 (pbk.)
- 0071289232 (pbk.)
- HF5415.153 .C72
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| HF5415.153 .C72 New products management / | HF5415.153 .C84 New products management / | HF5415.153 .C84 New products management / | HF5415.153 .C84 New products management / | HF5415.153 .D65 Managing the new product development process : | HF5415.153 .G77 New product development checklists : | HF5415.153 .G78 new product development: responding to market demand |
Overview and opportunity identification/selection 3
The strategic elements of product development 5
The new products process 26
Opportunity identification and selection: strategic planning for new products 60
Creativity and the product concept 95
Finding and solving customers problems 125
Analytical attribute approaches: Introduction and perceptual mapping 150
Analytical attribute approaches: Trade-off analysis and qualitative techniques 167
The concept evaluation system 189
Concept Testing 209
The full screen 237
Sales forecasting and financial analysis 255
Product Protocal 283
Design 311
Development Team management 338
Product use testing 368
Strategic launch planning 394
Implementation of the strategic plan 429
Marketing testing 452
Launch Management 482
Public policy issues 505
Index 559
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