Media programming : strategies and practices / Susan Tyler Eastman, Douglas A. Ferguson.
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TextPublication details: Belmont, CA : Thomson/Wadsworth, c2009 [i.e. 2008] Edition: 8th edDescription: xiii, 466 p. : ill. ; 24 cmISBN: - 9780495500537 (pbk.)
- 0495500534 (pbk.)
- 9780495503071
- Eastman, Susan Tyler
- PN1992.55 .Ea8
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| PN1992.55 .Ea7 Media programming : | PN1992.55 .Ea8 Media programming : | PN1992.55 .Ea8 Media programming : | PN1992.55 .Ea8 Media programming : | PN1992.75 .Z4 Television Production Handbook | PN1992.8 .V26 Critical approaches to television / | PN1992.94 .W47 Video field production / |
Publication date on item is 2009.
Includes bibliographical references and index
PART 1. Programming resources and constraints:
1. A framework for programming strategies;
2. Program and audience research;
3. Domestic and international syndication --
PART 2. Broadcast television strategies:
4. Prime-time network entertainment programming;
5. Nonprime-time network television programming;
6. Television station programming strategies;
7. Public television programming --
PART 3. Cable, satellite, and online strategies:
8. Cable, wireless,satellite and telephone program distribution; Online video and audio programming;
9. Basic and premium subscription programming;
10. Online video and audio programming --
PART 4. Radio programming:
11. Music radio programming;
12. Information radio programming --
Glossary.
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