Includes index.

I: The sociological imagination --
The promise / C. Wright Mills --
How history and sociology can help today's families / Stephanie Coontz --
Hernando Washington / Lisa J. McIntyre --
II: The research craft --
Men as success objects and women as sex objects: a study of personal advertisements / Simon Davis --
Hate in the suburbs: the rise of the skinhead counterculture / Randy Blazak --
Doing the right thing: ethics in research / Lisa J. McIntyre --
If Hitler asked you to electrocute a stranger, would you? Probably / Philip Meyer --
III: Culture --
Queer customs / Clyde Kluckhohn --
Body ritual among the Nacirema / Horace Miner --
The young, the rich, and the famous: individualism as an American cultural value / Poranee Natadecha-Sponsel --
Rule enforcement without visible means: Christmas gift giving in Middletown / Theodore Caplow --
The code of the streets / Elijah Anderson --
The rule of sympathy / Candace Clark --
IV: Social structure --
The presentation of self in everyday life / Erving Goffman --
The pathology of imprisonment / Philip G. Zimbardo --
VI: Deviance and social control --
The normality of crime / Emile Durkheim --
The saints and the roughnecks / William J. Chambliss --
On being sane in insane places / D.L. Rosenhan --
Fraternities and collegiate rape culture: why are some fraternities more dangerous places for women? / A. Ayres Boswell and Joan Z. Spade --
Situational ethics and college student cheating / Emily E. LaBeff, Robert E. Clark, Valerie J. Haines, and George M. Diekhoff --
VII: Inequality --
The land of opportunity / James Loewen --
Some principles of stratification: a critical analysis / Melvin M. Tumin --
The uses of poverty: the poor pay all / Herbert J. Gans --
The job ghetto / Katherine Newman and Chauncy Lennon --
Confessions of a nice Negro, or why I shaved my head / Robin D.G. Kelley --
The model minority myth: Asian Americans confront growing backlash / Yin Ling Leung --
Tales out of medical school / Adriane Fugh- Berman, M.D.