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Introduction to business : how companies create value for people / Gareth R. Jones.

By: Material type: TextPublication details: Boston : McGraw-Hill/Irwin, c2007.Description: xv, 507, G-10, N-5, PC-1, I-17 p. : col. ill. ; 28 cm. + 1 DVD-ROM (4 3/4 in.)ISBN:
  • 0073524565 (alk. paper)
  • 0073224367 (set)
  • 9780073524566
  • 9780073224367
Subject(s): LOC classification:
  • HD31 .J5977
Contents:
What is business? -- The evolution of business -- Entrepreneurs, managers, and employees -- Multinationals and the global environment of business -- Business ethics and the legal environment of business -- Leadership, influence, and the communication of business -- Motivating and managing people and groups in business organizations -- The structure and culture of a business organization -- Information technology and E-commerce : managing information, knowledge, and business relationships -- Marketing and product development : creating and positioning goods and services -- Sales, distribution, and customer relationship management : reaching and satisfying customers -- Operations and materials management : managing the production and flow of goods and services -- Human resource management : acquiring and building employees' skills and capabilities -- Accounting : measuring how efficiently and effectively resources are creating value and profit -- Finance : balancing risk and return to increase profitability.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Main General Stacks Reference HD31 .J5977 (Browse shelf(Opens below)) Available 37731

What is business? --
The evolution of business --
Entrepreneurs, managers, and employees --
Multinationals and the global environment of business --
Business ethics and the legal environment of business --
Leadership, influence, and the communication of business --
Motivating and managing people and groups in business organizations --
The structure and culture of a business organization --
Information technology and E-commerce : managing information, knowledge, and business relationships --
Marketing and product development : creating and positioning goods and services --
Sales, distribution, and customer relationship management : reaching and satisfying customers --
Operations and materials management : managing the production and flow of goods and services --
Human resource management : acquiring and building employees' skills and capabilities --
Accounting : measuring how efficiently and effectively resources are creating value and profit --
Finance : balancing risk and return to increase profitability.

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