Entrepreneurship / Peggy Lambing, Charles R. Kuehl.
Material type:
TextPublication details: Upper Saddle River, NJ : Prentice Hall, c2000.Edition: 2nd edDescription: xv, 301 p. : ill. ; 26 cmISBN: - 0130200433
- HB615 .L265
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Methodist University Library Main General Stacks | Reference | HB615 .L265 (Browse shelf(Opens below)) | Available | 30909 |
Part I. THE WORLD OF ENTREPRENEURSHIP.
Chapter 1. Entrepreneurship Today.
Chapter 2. The Entrepreneur.
Chapter 3. Women-Owned and Minority-Owned Businesses.
Chapter 4. Family Businesses.
Chapter 5. Business Growth and the Entrepreneur.
Chapter 6. Home-Based Businesses.
Chapter 7. New Product Development.
Chapter 8. Global Business.
Chapter 9. Starting a New Business.
Chapter 10. Buying an Existing Business.
Chapter 11. Franchising and Other Alternatives.
Part II. THE BUSINESS PLAN.
Introduction.
Marketing.
Management and Personnel.
Start-Up Costs and Financing.
Projected Financial Statements.
The Legal Section.
Insurance.
Suppliers.
Risks, Assumptions, and Conclusion.
CASE STUDIES.
1. On-Line Auto Sales.
2. Entrepreneurs in the Beverage Industry.
3. The Growth and Problems of Wired Ventures, Inc.
4. The Body Shop.
5. Topystail.
6. Boston Chicken/Boston Market.
7. Hometown Videos, Inc.
8. A Family Affair.
9. Ed's Auto Parts.
10. Bagels and Burgers.
APPENDICES.
A. Summary of Business Plan Checklists.
B. Sources of Financing.
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