Entrepreneurship : a contemporary approach / Donald F. Kuratko, Richard M. Hodgetts.
Material type:
TextSeries: The Dryden Press series in entrepreneurshipPublication details: Fort Worth : Dryden Press, c1998.Edition: 4th edDescription: xix, 701 p. : ill. ; 27 cmISBN: - 003024594X
- HB615 .K87
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Methodist University Library Main General Stacks | Reference | HB615 .K87 (Browse shelf(Opens below)) | Available | 16627 |
PART 1 --
The Contemporary World of Entrepreneurship 3 --
Chapter 1 The Entrepreneurial Revolution 4 --
Chapter 2 Entrepreneurship: An Evolving Concept 29 --
Chapter 3 Intrapreneurship: Developing Entrepreneurship in the Corporation 53 --
Entrepreneurial Case Analysis: Odysseum: An Intrapreneur's Vision at Polaroid 83 --
PART 2 The Entrepreneurial Perspective 95 --
Chapter 4 Understanding the Entrepreneurial Perspective in Individuals 96 --
Chapter 5 Developing Creativity and Understanding Innovation 121 --
Chapter 6 Ethical and Social Responsibility Challenges for Entrepreneurs 147 --
Entrepreneurial Case Analysis: "Sportin' Life": A Minority Entrepre- neur's Creation 174 --
PART 3 Developing the Entrepreneurial Plan 191 --
Chapter 7 Environmental Assessment: Preparation for a New Venture 192 --
Chapter 8 Marketing Research for New Ventures 221 --
Chapter 9 Financial Preparation for Entrepreneurial Ventures 254 --
Chapter 10 Developing an Effective Business Plan 287 --
EntrepreneurialCaseAnalysis:TheRoanng'2OsMuseum 316 --
PART 4 Initiating Entrepreneurial Ventures 353 --
Chapter 11 Assessment and Evaluation of Entrepreneurial Opportunities 354 --
Chapter 12 Structuring the New Business Venture 381 --
Chapter 13 Legal Issues Related to Emerging Ventures 405 --
Chapter 14 Sources of Capital Formation for Entrepreneurs 428 --
Entrepreneurial Case Analysis: The Playboy Emblem: A Case of Trade-mark Infringement 457 --
PART 5 Growth and Development of Entrepreneurial Ventures 463 --
Chapter 15 Strategic Planning for Emerging Ventures 464 --
Chapter 16 Managing Entrepreneurial Growth 491 --
Chapter 17 Global Opportunities for Entrepreneurs 520 --
Entrepreneurial Case Analysis: Acordia's "Little Giants" 552 --
PART 6 Contemporary Challenges in Entrepreneurship 565 --
Chapter 18 Valuation of Business Ventures 566 --
Chapter 19 Management Succession and Continuity: A Family Business Perspective 593 --
Chapter 20 Total Quality and the Human Factor: Continuous Challenges for Entrepreneurs 618 --
Entrepreneurial Case Analysis: Emge Packing Company, Inc. 649.
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