Strategic entrepreneurship / Philip A. Wickham.
Material type:
TextPublication details: Harlow, England ; New York : Financial Times Prentice Hall, 2006.Edition: 4th edDescription: xxxiv, 613 p. : ill. ; 25 cmISBN: - 027370642X
- 9780273706427
- HB615 .W535
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Methodist University Library Main General Stacks | Reference | HB615 .W535 (Browse shelf(Opens below)) | Available | 17925 | |||||||||||||
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Methodist University Library Main General Stacks | Reference | HB615 .W535 (Browse shelf(Opens below)) | Available | 17926 | |||||||||||||
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Methodist University Library Main General Stacks | Reference | HB615 .W535 (Browse shelf(Opens below)) | Available | 20689 |
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| HB615 .R69 Entrepreneurship | HB615 .S755 Entrepreneurship / | HB615 .S755 Entrepreneurship / | HB615 .W535 Strategic entrepreneurship / | HB615 .W535 Strategic entrepreneurship / | HB615 .W535 Strategic entrepreneurship / | HB71 .A4 Mathematical analysis for economists/ |
Include index
Prologue : entrepreneurship in the modern world --
1. nature of entrepreneurship --
2. Types of entrepreneur --
3. entrepreneurial personality --
4. Entrepreneurship, cognition and decision making --
5. Taking the entrepreneurial option --
6. economic function of the entrepreneur --
7. Entrepreneurship and economic development --
8. Not-for-profit and public entrepreneurship --
9. Success, stakeholders and social responsibility --
10. entrepreneurial process --
11. nature of business opportunity --
12. Resources in the entrepreneurial venture --
13. entrepreneurial venture and the entrepreneurial organisation --
14. Intrapreneurship --
15. changing role of the entrepreneur in the consolidated organisation --
16. Entrepreneurial vision --
17. entrepreneurial mission --
18. strategy for the venture --
19. business plan : an entrepreneurial tool --
20. Gaining financial support : issues and approaches --
21. strategic window : identifying and analysing the gap for the new business --
22. Seeing the window : scanning for opportunity --
23. Locating and measuring the window : positioning the new venture --
24. Opening the window : gaining commitment.
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