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Entrepreneurship / Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd.

By: Contributor(s): Material type: TextPublication details: New York : McGraw-Hill/Irwin, c2010.Edition: 8th edDescription: xxi 602 p. : ill. ; 27 cmISBN:
  • 0073530328 (alk. paper)
  • 9780071267687 (pbk.)
  • 0071267689 (pbk.)
Subject(s): LOC classification:
  • HD62.5 .H577
Contents:
Part. 1. The Entrepreneurial Perspective -- Chapter 1. Entrepreneurship and the Entrepreneurial Mind-Set -- Chapter 2. Entrepreneurial Intentions and Corporate Entrepreneurship -- Chapter 3. Entrepreneurial Strategy: Generating and Exploiting New Entries -- Part. 2. From Idea to the Opportunity -- Chapter 4.Creativity and the Business Idea -- Chapter 5. Identifying and Analyzing Domestic and International Opportunities -- Chapter 6. Protecting the Idea and Other Legal Issues for the Entrepreneur -- Part. 3. From the Opportunity to the Business Plan -- Chapter 7. The Business Plan: Creating and Starting the Venture Chapter 8. The Marketing Plan -- Chapter 9. The Organizational Plan -- Chapter 10. The Financial Plan -- Part. 4. From the Business Plan to Funding the Venture -- Chapter 11. Sources of Capital -- Chapter 12. Informal Risk Capital, Venture Capital, and Going Public -- Part 5. From Funding the Venture to Launching, Growing, and Ending the New Venture -- Chapter 13. Strategies for Growth and Managing the Implications of Growth -- Chapter 14. Accessing Resources for Growth from External Sources -- Chapter 15. Succession Planning and Strategies for Harvesting and Ending the Venture -- Part. 6. Cases.
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Books Methodist University Library Main General Stacks Reference HD62.5 .H577 (Browse shelf(Opens below)) Available 37017

Part. 1. The Entrepreneurial Perspective --
Chapter 1. Entrepreneurship and the Entrepreneurial Mind-Set --
Chapter 2. Entrepreneurial Intentions and Corporate Entrepreneurship --
Chapter 3. Entrepreneurial Strategy: Generating and Exploiting New Entries --

Part. 2. From Idea to the Opportunity --
Chapter 4.Creativity and the Business Idea --
Chapter 5. Identifying and Analyzing Domestic and International Opportunities --
Chapter 6. Protecting the Idea and Other Legal Issues for the Entrepreneur --



Part. 3. From the Opportunity to the Business Plan --
Chapter 7. The Business Plan: Creating and Starting the Venture
Chapter 8. The Marketing Plan --
Chapter 9. The Organizational Plan --
Chapter 10. The Financial Plan --


Part. 4. From the Business Plan to Funding the Venture --
Chapter 11. Sources of Capital --
Chapter 12. Informal Risk Capital, Venture Capital, and Going Public --

Part 5. From Funding the Venture to Launching, Growing, and Ending the New Venture --
Chapter 13. Strategies for Growth and Managing the Implications of Growth --
Chapter 14. Accessing Resources for Growth from External Sources --
Chapter 15. Succession Planning and Strategies for Harvesting and Ending the Venture --

Part. 6. Cases.

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