International business : strategy, management, and the new realities / S. Tamer Cavusgil, Gary Knight, John R. Riesenberger.
Material type:
TextPublication details: Upper saddle River, N.J. : Pearson Prentice Hall, c2008.Description: xxxv, 2-670 p. : col. ill., col. maps ; 29 cmISBN: - 0131738607 (alk. paper)
- 9780131738607 (alk. paper)
- HD62.4 .C389
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Methodist University Library Main General Stacks | Reference | HD62.4 .C389 (Browse shelf(Opens below)) | Available | 39957 |
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| HD62.4 .B365 2000 Transnational management : | HD62.4 .B365 2008 Transnational management : | HD62.4 .C388 Framework for international business / | HD62.4 .C389 International business : | HD62.4 .C389 International business : | HD62.4 .C85 2003 Multinational management : | HD62.4 .D47 2000 International management : |
Includes index
Foundation concepts --
Introduction : What is international business? --
Globalization of markets and the internationalization of the firm --
Organizational participants that make international business happen --
Theories of international trade and investment --
The environment of international business --
The cultural environment of international business --
Political and legal systems in national environments --
Government intervention in international business --
Regional economic integration --
Understanding emerging markets --
The international monetary and financial environment --
Strategy and opportunity assessment for the international environment --
Global strategy and organization --
Global market opportunity assessment --
Entering and operating in international markets --
Exporting and countertrade --
Foreign direct investment and collaborative ventures --
Licensing, franchising, and other contractual strategies --
Global sourcing --
Functional area excellence --
Marketing in the global firm --
Human resource management in the global firm --
Financial management and accounting in the global firm.
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