International business : a managerial perspective / Ricky W. Griffin, Michael W. Pustay.
Material type:
TextPublication details: Upper Saddle River, NJ : Prentice Hall, c1999Edition: 3rd edDescription: xxxiii, 652 p. : col. ill., col. maps ; 29 cmISBN: - 0201857677
- HD62.4 .G74
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Books
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Methodist University Library Main General Stacks | Reference | HD62.4 .G74 (Browse shelf(Opens below)) | Available | 25256 |
1. An overview of international business
2. Global marketplaces and business centers
3. International trade and investment theory
4. The international monetary system and the balance of payments
5. Foreign exchange and international markets
6. Formulation of National trade policies
7. International corporation among nations
8. Legal and political forces
9. The role of culture
10. International strategic management
11. Strategies for analysing and entering foreign markets
12. International strategic alliances
13. Organization design for international business
14. Managing behaviour and interpersonal relations
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