Global business today Charles W. Hill
Material type:
TextPublication details: Boston Irwin McGraw-Hill 1998Description: xxi, 505pISBN: - 007115325x
- HD62.4 .H548
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| HD62.4 .G74 International business : | HD62.4 .G74 International business : | HD62.4 .H54 International business : competing in the global marketplace / | HD62.4 .H548 Global business today | HD62.4 .H55 International business : | HD62.4 .H55 International business : | HD62.4 .H55 International business : |
Includes index
Citicorp, building a global growth company --
Kodak versus Fuji in 1995 --
General Electric in Hungary --
Trinity Motors in Russia --
Euro-Disneyland, "where are the French?" --
Cultural differences at ABB --
The gains from trade: Ghana and South Korea --
The Italian ceramic tile industry --
Anatomy of a trade dispute --
Malaysia and Britain enter into a trade dispute --
Electrolux invests in Asia and Eastern Europe --
Conoco's Russian investment --
Tales from the New Europe --
Martin's Textiles --
JAL --
The collapse of the Russian ruble --
The tumbling peso and the auto industry --
The fall and rise of Caterpillar tractor --
It's a Mac world --
Sweden's IKEA --
Artais weather check --
Downey's soup --
MTV and the globalization of teen culture --
Procter & Gamble --
Global manufacturing and logistics at Timberland --
The global supply chain at Digital equipment --
Global human resource management at Coca-Cola --
Global HRM at Colgate-Palmolive Inc.
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