The business environment / Adrian Palmer & Bob Hartley
Material type:
TextPublication details: London McGraw-Hill 2009Edition: 6th editionDescription: xvii, 586p. : ill. : 25cmISBN: - 978007119720
- 007711972X
- HD62.4 .P18
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| HD62.4 .M46 1995 Global management / | HD62.4 .N34 International Business Strategy / | HD62.4 .N34 International business strategy / | HD62.4 .P18 The business environment / | HD62.4 .R645 1996 International management : | HD62.4 .R645 2001 International management : | HD62.4 .S265 2001 International management : |
Includes index
Part 1. Context
Chapter 1. What is the business environment
Part 2. The Macroenvironment
Chapter 2. The Political Environment
Chapter 3. The Social and Demographic Environment
Chapter 4. The Technological and Information Environment
Chapter 5. The Legal Environment
Part 3. Firms
Chapter 6. Types of Business Organization
Chapter 7. Business Relationships and Networks
Chapter 8. Organizational Objectives, Growth and Scale
Chapter 9. The Internet Environment
Chapter 10. Corporate Responsibility
Part 4. Markets
Chapter 11. The Principles of Market Forrces
Chapter 12. Distortions to Market Forces
Chapter 13. The National Economic Environment
Chapter 14. The International Business Environment
Part 5 Bringing it Together: Environmental Analysis
Chapter 15. The Dynamic Business Environment
Chapter 16. Case Studies
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