E-marketing Judy Strauss; Raymond Frost
Material type:
TextPublication details: Boston, Mass. : Pearson, 2012.Edition: 6th edDescription: 448 p. : illus. ; 24 cmISBN: - 0132806460
- 9780132806466
- HF 5415.1265 .S 77
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Methodist University Library Tema Reference | Reference | HF 5415.1265 .S 77 (Browse shelf(Opens below)) | Available | 34641 |
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| HF5415.1265 .R69 Digital marketing : | HF5415.1265 .R69 Digital marketing : | HF5415.1265 .R69 Digital marketing : | HF 5415.1265 .S 77 E-marketing | HF5415.1265 .S77 E-marketing / | HF 5415.13. W5476 Marketing management | HF5415.13 W69 Services marketing : |
Includes Index
Chapter 1: E-Marketing in Context
Chapter 2: Past, Present, and Future
Chapter 3: Strategic E-Marketing and Performance Metrics-
Chapter 4: The E-Marketing Plan
Chapter 5: E-Marketing Environment
Chapter 6: Building inclusive E-Markets
Chapter 7: Ethical and Legal Issues
Chapter 8: E-Marketing Strategy
Chapter 9: E-Marketing Research
Chapter 10: Consumer Behavior Online
Chapter 11: Segmentation, Targeting, Differentiation, and Positioning Strategies
Chapter 12: E-Marketing Management
Chapter 13: Product: The Online Offer
Chapter 14: Price: The Online Value
Chapter 15: The Internet for Distribution
Chapter 16: E-marketing Communication Tools
Chapter 17: Engaging Customers and Social Media
Chapter 18: Buying Digital Media Space
Chapter 19: Customer Relationship Management.
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