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International marketing / Philip R. Cateora, John L. Graham.

By:

Cateora, Philip R

Contributor(s):

Graham, John L

Material type:

TextPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2007.Edition: 13th edDescription: xxxii, 702 p. : col. ill., col. maps ; 29 cmISBN:

0073080063 (alk. paper)
9780073080062

Subject(s):

LOC classification:

HF1416 .C375 2007

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