Business policy and strategic management / Sukul Lomash & Mishra, P. K.
Material type:
TextPublication details: New Delhi Vikas Publishing House PVT Ltd 2003Description: xxiv, 381 pages ; 25 cmISBN: - 9788125911630
- HD30.28 .L66b
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| HD30.28 .J64 Exploring strategy / | HD30.28 .K14 The execution premium : | HD30.28 .K31 Management frameworks : | HD30.28 .L66b Business policy and strategic management / | HD30.28 .L92 Corporate strategy / | HD30.28 .L92 Corporate strategy / | HD30.28 .L92 Corporate strategy / |
Includes bibliographical references and index
Chapter 1. Business Planning and Strategic Management
Chapter 2. Strategic Management Processes
Chapter 3. Defining Vision and Mission of a Company
Chapter 4. Environment Scanning and Analysis
Chapter 5. Analysis of Industry
Chapter 6. Study and Evaluation of Multinational Environment
Chapter 7. Forecasting the Business Environment
Chapter 8. Internal Analysis of Company Profile
Chapter 9. Long-Term Objectives and Grand Strategies
Chapter 10. Analysis of Strategies and Choice
Chapter 11. Operationalising and Implementation Strategies
Chapter 12. Integration of Structure
Chapter 13. Guiding, Evaluating and Controlling Strategies
Chapter 14. Guide to Case Analysis
Case studies
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