Includes index

PART I: INTRODUCTION TO THE FIELD Chapter 1. The Role of Research in Communication Chapter 2. Communication Research Problems and Hypotheses PART II: UNDERSTANDING RUDIMENTS OF RESEARCH REASONING Chapter 3. Conceptualizations in Communication Research Chapter 4. Measurement in Communication Research Chapter 5. Composing the Communication Argument: The Reasoning and the Evidence PART III: DESIGN OF RESEARCH Chapter 6. Conducting Textual and Critical Analyses Chapter 7. Qualitative Methods: Ethnography, Participant Observation, and Fieldwork Chapter 8. Content Analysis of Communication Chapter 9. Design of Descriptive Empirical Research in Communication Chapter 10. Design of Experimental Research in Communication Chapter 11. Sampling PART IV: STATISTICAL ANALYSIS OF DATA Chapter 12. Descriptive Statistics Chapter 13. Introductory Inferential Statistics I: Hypothesis Testing with Two Means Chapter 14. Introductory Inferential Statistics II: Beyond Two Means Chapter 15. Meta-Analysis Appendix A: Areas under the Standard Normal Curve Appendix B: Critical Values of t Appendix C: Critical Values of F with Alpha Risk = .05 Appendix D: Critical Values of Chi Square Appendix E: Using Computers to Analyze Data: SPSS Appendix F: Using Computers to Analyze Data: Excel Appendix G: Using Modern Library Resources Glossary References Name Index Subject Index.