Handbook of internal communication for developing good communicators Eileen Scholes
Material type:
TextPublication details: New Delhi Infinity Books 2006Edition: 1st edDescription: xxxi, 452 p.; illus. 28 cmISBN: - 8179291790
- 9788179291795
- HF5549 .5SCH
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| HF5549.5R3A38 AGU Performance management / | HF5549.5R3A38 AGU Performance management / | HF5549.5R3A38 AGU Performance management / | HF5549.5SCH Handbook of internal communication for developing good communicators | HF5549.H3382 HUM Human resource development | HF5549.12 .R628 2007 Supervision today! / | HF5549.5 .R36 From Campus To Corporate |
Includes Index
PART I: THE BUSINESS CONTEXT
Chapter 1: IC's Role in Competitiveness and Innovation
Chapter 2: IC and the Healthy Organization
Chapter 3: Understanding Today's UK Audience
Chapter 4: Matching Internal and External image
Chapter 5: The Impact of Computer - Based Communication Networks
PART II: EFFECTIVE COMMUNICATION STRATEGIES
Chapter 6: Setting Objectives
Chapter 7: Developing a Plan: The Basica
Chapter 8: Developing a Plan: A Step - by Step Approach
PART III: TURNING STRATEGIES INTO ACTION
Chapter 9: Face - Face Communication
Chapter 10: Events
Chapter 11: Print Communication
Chapter 12: Electronic Communication
Chapter 13: Computer - Based Communication
Chapter 14: Organizational Communication
PART IV: DEVELOPING GOOD COMMUNICATORS
Chapter 15: Understanding How Communication Works
Chapter 16: What are Communication Skills
Chapter 17: managing Communication Through Supervisors
PART V: MEASURING SUCCESS
Chapter 18: Why Measure
Chapter 19: What to Measure
Chapter 20: Surveys
Chapter 21: Audits
Chapter 22: Benchmarking
PART VI: IC STRATEGY AT WORK
Chapter 23: Anderson Counsulting
Chapter 24: Bass Taverns
Chapter 25: The Body Shop
Chapter 26: The Boots Company
Chapter 27: BP Chemicals
Chapter 28: DO IT ALL
Chapter 30: EMAP
Chapter 31: F.I Group
Chapter 32: Glaxo Operations - Secondary
Chapter 33: IBM
Chapter 34: Kent County Council
Chapter 35: Rover
Chapter 36: SmithKline Beecham
Chapter 37: WH Smith Retail
Chapter 38: Unigate Dairies
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