Marketing of financial services: Banking perspectives and illustrations Onyiriuba, Leo
Material type:
TextPublication details: Lagos NFS Data Bureau Limited 2009Description: xvii,358p, 21cmISBN: - 9789789002467
- HG181
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Methodist University Library Main General Stacks | Reference | HG181 (Browse shelf(Opens below)) | Available | 30648 | |||||||||||||
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Methodist University Library Main General Stacks | Reference | HG181 (Browse shelf(Opens below)) | Available | 30661 | |||||||||||||
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Methodist University Library Main General Stacks | HG181 (Browse shelf(Opens below)) | Available | 30622 | ||||||||||||||
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Methodist University Library Main General Stacks | HG181 (Browse shelf(Opens below)) | Available | 30803 |
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includes references
Section I. General principles, goals and tasks
Section II. customer service - orientations, standards and measures
Section III. Springboard of bank marketing
Section IV. Markets structure, behaviour, and strategies
Section V. Marketing tools, mix, and strategies
Appendix
References
Index
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