Business research methods / William G. Zikmund.
Material type:
TextSeries: The Dryden Press series in managementPublication details: Fort Worth : Dryden, c1997.Edition: 5th edDescription: xxi, 829 p. : ill. ; 24 cmISBN: - 0030184320
- 9780030184321
- HD30.4 .Z54 1997
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Books
|
Methodist University Library Main General Stacks | Reference | HD30.4 .Z54 1997 (Browse shelf(Opens below)) | Available | 29464 | |||||||||||||
|
Books
|
Methodist University Library Main General Stacks | Reference | HD30.4 .Z54 (Browse shelf(Opens below)) | Available | 3889 |
Browsing Methodist University Library Main shelves,Shelving location: General Stacks,Collection: Reference Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
No cover image available | ||
| HD30.4 .S28 Research methods for business students / | HD30.4 .V86 Management training and development | HD30.4 .Z54 Business research methods / | HD30.4 .Z54 1997 Business research methods / | HD 30.4 C655 Business research methods / | HD31 Management today : principles and practice | HD31 .11 Management / |
Preface --
About the Author --
Part 1. Introduction --
Chapter 1. The Role of Business Research --
Chapter 2. Information Systems and Knowledge Management --
Chapter 3. Theory Building --
Chapter 4. The Research Process: An Overview --
Chapter 5. Ethical Issues in Business Research --
Part 2. Beginning Stages of the Research Process --
Chapter 6. Problem Definition and the Research Proposal --
Chapter 7. Exploratory Research and Qualitative Analysis --
Chapter 8. Secondary Data --
Part 3. Research Methods for Collecting Primary Data --
Chapter 9. Survey Research: An Overview --
Chapter 10. Survey Research: Basic Methods of Communication with Respondents --
Chapter 11. Observation Methods --
Chapter 12. Experimental Research --
Part 4. Measurement Concepts --
Chapter 13. Measurement and Scaling Concepts --
Chapter 14. Attitude Measurement --
Chapter 15. Questionnaire Design --
Part 5. Sampling and Fieldwork --
Chapter 16. Sample Designs and Sampling Procedures --
Chapter 17. Determination of Sample Size: A Review of Statistical Theory --
Chapter 18. Fieldwork --
Part 6. Data Analysis and Presentation --
Chapter 19. Editing and Coding: Beginning to Transform Raw Data into Information --
Chapter 20. Basic Data Analysis: Descriptive Statistics --
Chapter 21. Univariate Statistics --
Chapter 22. Bivariate Analysis: Tests of Differences --
Chapter 23. Bivariate Analysis: Measures of Association --
Chapter 24. Multivariate Analysis --
Chapter 25. Communicating Research Results: Report, Presentation, and Follow-Up --
Part 7. Video Cases --
Video Case 1. Polaroid I-Zone --
Video Case 2. WBRU --
Video Case 3. Ben & Jerry's --
Video Case 4. Fossil --
A Watch for Every Wrist --
Video Case 5. IBM: Enterprise Resource Planning --
Video Case 6. Fisher-Price Rescue Heroes --
Video Case 7. Upjohn's Rogaine --
Video Case 8. Trading Cards Focus Group --
Video Case 9. V8 --
Video Case 10. Furniture.com --
Video Case 11. The Census Bureau: Census 2000 --
Video Case 12. Burke Inc. --
Video Case 13. The Walker Information Group --
Part 8. Critical Thinking Cases --
Case 1. The Atlanta Braves --
Case 2. Harvard Cooperative Society --
Case 3. Tulsa's Central Business District (A): Developing a Research Project --
Case 4. Hamilton Power Tools (A) --
Case 5. Middlemist Precision Tool Company --
Case 6. EZPass --
Case 7. Today's Man --
Case 8. Behavioral Science Research of Coral Gables, Florida --
Case 9. Tulsa's Central Business District (B) --
Case 10. The Greeting Card Study --
Case 11. The Evergreen Company --
Case 12. Tulsa's Central Business District (C) --
Case 13. The Pretesting Company --
Case 14. Professional Recruiters --
Case 15. Hamilton Power Tools (B) --
Case 16. The Cleveland Clinic Foundation in Jacobs Field --
Case 17. Flyaway Airlines --
Case 18. Wall Street Journal/Harris Interactive Business School Survey --
Case 19. Omar's Fast Freight --
Case 20. Canterbury Travels --
Case 21. United States Postal Service --
Case 22. Schonbrunn Palace in Vienna --
Case 23. The Business Forms Industry --
Case 24. Zagorski Field Services --
Case 25. The Multiplex Company --
Case 26. Survey on Americans and Dietary Supplements --
Case 27. Old School versus New School Sports Fans --
Case 28. Fidelity Investments --
Case 29. LastDance Health Care Systems --
Case 30. Sunbelt Energy Corporation --
Case 31. Employees Federal Credit Union --
Case 32. Values and the Automobile Market --
There are no comments on this title.