Marketing for bankers / by Mary Ann Pezzullo.
Material type:
TextPublication details: Washington, D.C. (1120 Connecticut Ave., N.W., Washington 20036) : American Institute of Banking, American Bankers Association, c1982.Description: xi, 522 p. : ill. ; 24 cmSubject(s): LOC classification: - HG1616.M3 P31
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Methodist University Library Main General Stacks | Reference | HG1616.M3 P31 (Browse shelf(Opens below)) | Available | 37753 |
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| HG1615.K86 Asset Liability Management | HG1615.K86 Asset Liability Management | HG1615.K86 Asset Liability Management | HG1616.M3 P31 Marketing for bankers / | HG1641.M38 Corporate Banking: A practical approach to lending | HG1641.W67 Corporate Banking Law and Practice | HG1641.W67 Corporate Banking Law and Practice |
Rev. ed. of: Marketing for bankers / Leonard L. Berry, James H. Donnelly. c1975.
Preface vii
Part 1 What is marketing 3
Part 2 Understanding the market 59
Part 3 The marketing management process 119
Part 4 Other marketing related topics 455
Index 507
About the author 521
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