Marketing financial services / Arthur Meidan.
Material type:
TextPublication details: England Palgrave Macmillan 1996Description: xx, 324 pages : : illustrations ; 24 cm 24 cmISBN: - 033355003X
- 0333548485
- HG173
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Methodist University Library Main General Stacks | Reference | HG173 (Browse shelf(Opens below)) | Available | 30969 | |||||||||||||
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Books
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Methodist University Library Main General Stacks | Reference | HG173 (Browse shelf(Opens below)) | Available | 30970 |
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| HG1655 .M33 Merchant banking | HG1707.7.R49 Financial Institutions, Valuations, Mergers, and Acquisitions | HG1723.S66 Money Banking International Trade and Public Finance | HG173 Marketing financial services / | HG173 Marketing financial services / | HG173 .C679 Finance : | HG173 .C679 Finance : |
includes index
1. The roles of marketing in financial services --
2. Customer behaviour and market segmentation --
3. Marketing research --
4. Product development --
5. Marketing of credit cards --
6. Pricing --
7. Advertising and communications --
8. Salesforce management --
9. Branch location and distribution --
10. Branch administration --
11. Marketing planning, administration and control --
12. Marketing strategies for financial services.
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