Strategic management of technological innovation / Melissa A. Schilling.
Material type:
TextPublication details: New York : McGraw-Hill/Irwin, 2010.Edition: 3rd edDescription: xvi, 318 p. : illus. ; 24 cmISBN: - 9780071289573
- 0071289577
- HD45 .S3353
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Methodist University Library Main General Stacks | Reference | HD45 .S3353 (Browse shelf(Opens below)) | Available | 4378 | |||||||||||||
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Methodist University Library Main General Stacks | HD45 .S3353 (Browse shelf(Opens below)) | Available | 4379 | ||||||||||||||
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| HD30.4 .E47 Business research methods / | HD30.4 .E47 Business research methods / | HD38.5.B687 Supply chain logistics management | HD45 .S3353 Strategic management of technological innovation / | HD57.7 .P94 Professional skills development / | HD62.5 .T55 New venture creation : | HD62.5 .T55 New venture creation : |
Includes index
Chapter 1. Introduction
PART ONE Industry Dynamics of Technological Innovation Chapter 2. Sources of Innovation
Chapter 3. Types and Patterns of Innovation
Chapter 4. Standards Battles and Design Dominance
Chapter 5. Timing of Entry
PART TWO Formulating Technological Innovation Strategy Chapter 6. Defining the Organization's Strategic Direction Chapter 7. Choosing Innovation Projects
Chapter 8. Collaboration Strategies
Chapter 9. Protecting Innovation
PART THREE Implementing Technological Innovation Strategy Chapter 10. Organizing for Innovation
Chapter 11. Managing the New Product Development Process Chapter 12. Managing New Product Development Teams Chapter 13. Crafting a Deployment Strategy
INDEX
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