Principles of internet marketing / Ward Hanson.
Material type:
TextPublication details: Cincinnati, Ohio : South-Western College Pub., 2000.Description: xix, 467 p. : ill. ; 24 cmISBN: - 0538875739
- 9780538875738
- HF5415.1265 .H36
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Methodist University Library Tema Reference | HF5415.1265 .H36 (Browse shelf(Opens below)) | Available | 24447 |
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| HF5415.126 .M32 Network marketing | HF5415.126 .M32 Network marketing | HF5415.126 .M32 Network marketing | HF5415.1265 .H36 Principles of internet marketing / | HF5415.1265 .R69 Digital marketing : | HF5415.1265 .R69 Digital marketing : | HF5415.1265 .R69 Digital marketing : |
Includes Index
PART 1: A FRAMEWORK FOR INTERNET MARKETING
Chapter 1: Introduction
Chapter 2: The Digital World
Chapter 3: Networks
Chapter 4: Individuals Online
Chapter 5: Web Business Models
PART 2: ONLINE MARKETING THEMES
Chapter 6: Customer Support and Online Quality
Chapter 7: Personalization
Chapter 8: New Product Development and the Net
Chapter 9: Traffic and Brand Building
Chapter 10: Online Community
Chapter 11: Pricing and the Online World
Chapter 12: E - Commerce
PART 3: IMPLEMENTATION AND ORGANIZATION
Chapter 13: Internet Marketing Plans
Chapter 14: Organizing for the Net
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