Strategic management : concepts and cases / Fred R. David.
Material type:
TextPublication details: Indianapolis, Ind. : Prentice Education, 2009.Edition: Twelfth editionDescription: xxxi, 336, 326 pages : illustrations (chiefly color), map ; 29 cmISBN: - 9780135013205
- 0135013208
- HD30.28 .D38524
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Methodist University Library Main General Stacks | HD30.28 .D38524 (Browse shelf(Opens below)) | Available | 24739 |
Previous edition: Upper Saddle River, N.J.: Pearson Prentice Hall, 2007.
Part 1. Overview of Strategic Management
CHAPTER 1. The Nature of Strategic Management Cohesion Case: Walt Disney Company, Inc.- 2007
PART 2. Strategy Formulation
CHAPTER 2. The Business Vision and Mission
CHAPTER 3. The External Assessment
CHAPTER 4. The Internal Assessment
CHAPTER 5. Strategies in Action
CHAPTER 6. Strategy Analysis and Choice
PART 3 &Strategy Implementation
CHAPTER 7. Implementing Strategies: Management and Operations Issues
CHAPTER 8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues
PART 4 &Strategy Evaluation
CHAPTER 9. Strategy Review, Evaluation, and Control
PART 5 &Strategic Management Case Analysis
How to Prepare and Present a Case Analysis
NAME INDEX
SUBJECT INDEX
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