Business statistics : a multimedia guide to concepts and applications / Chris Robertson ; with software by Moya McCloskey.
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TextPublication details: London : Arnold ; New York : Oxford University Press, 2002.Description: xxiii, 385 p. : ill. ; 25 cm. + 1 computer optical disc (4 3/4 in.)ISBN: - 0340719273
- HF1017 .R625 2002
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| HD57.7 .P94 Professional skills development / | HD62.5 .T55 New venture creation : | HD62.5 .T55 New venture creation : | HF1017 .R625 Business statistics : | HF1017 .R625 Business statistics : | HF1416 .I617 International marketing and export management / | HF1416 .U85 Marketing across cultures / |
Summarising business surveys - populations and samples, variables and variability; graphs for investigating distributions and relationships; index numbers; large surveys and market research surveys; investigating relationships; relationships with time; probability as a model for random events; probability distributions as a model for populations; sampling distributions; estimation and confidence intervals; significance tests; qualitative variables - goodness of fit and association; correlation; linear regression.
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