Packaging as an effective marketing tool / Bill Stewart.
Material type:
TextPublication details: London : Kogan Page, 1996.Description: vii, 200 p. : ill. (some col.) ; 22 cmISBN: - 0749419881
- 9780749419882
- HF5770 .St3
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Methodist University Library Tema Reference | Reference | HF5770 .St3 (Browse shelf(Opens below)) | Available | 1081 | |||||||||||||
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Methodist University Library Tema Reference | Reference | HF5770 .St3 (Browse shelf(Opens below)) | Available | 1080 |
"Co-published with Pira."
Reprint. Originally published: Leatherhead, Surry, UK : Pira International, c1995, in series: Pira packaging guide series.
Packaging as a marketing tool ; Increasing sales ; Premium products ; Added value and consumer convenience ; Brand values ; New-product development ; Retailer acceptance ; Reducing materials costs ; Packaging methods ; Rationalization ; Warehousing and physical distribution ; Product/pack size ; Design innovation and research.
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