Media and Public Relation Sumit, Chawla
Material type:
TextPublication details: New Delhi: Mohit Publications, 2009.Description: v, 255 p,: ill. ; 22 cmISBN: - 9788174454447
- HD59.9 .C33
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Methodist University Library Tema Reference | HD59.9 .C33 (Browse shelf(Opens below)) | Available | 36143 | ||||||||||||||
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Methodist University Library Tema Reference | HD59.9 .C33 (Browse shelf(Opens below)) | Available | 36142 |
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| HD58.8 .C317 Making sense of change management : | HD58.8 .H87 Organization development and change / | HD58.8 .H87 Organization development and change / | HD59.9 .C33 Media and Public Relation | HD59.9 .C33 Media and Public Relation | HD60 .F72 Business and society : | HD61 .C773 The essentials of risk management / |
Includes Index
Chapter 1: Introduction
Chapter 2: basic Concepts
Chapter 3: Public Opinion
Chapter 4: Aims and Objectives
Chapter 5: Technical Aspects
Chapter 6: Scope and Sphere
Chapter 7: Economic Aspects
Chapter 8: Good Communication
Chapter 9 Information Culture
Chapter 10: Index of Public Opinion
Chapter 11: Use of Language
Chapter 12: Financial Public Relationss
Chapter 13: Corporate Citizenship
Chapter 14: Social Purpose Advertising
Chapter 15: Community Service
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