Introduction to marketing Bankers Worldbook series
Material type:
TextSeries: Bankers Worldbook seriesPublication details: Accra The Chartered Institute of Bankers (GH) 1999Description: 156p, illus. 24cmISBN: - 9988-7881-3
- HF5415
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| HF5415 Introductory marketing | HF5415 Introduction to marketing | HF5415 Introduction to marketing | HF5415 Introduction to marketing | HF5415 Introduction to marketing | HF5415. .A33 Marketing : | HF5415. .A33 Marketing : |
Introduction to marketing i
Marketing planning 1
Situation Analysis/marketing Audit 23
Consumers 35
Market Segmentation 49
The marketing mix 61
Product strategy 67
Pricing strategy 79
Distribution strategy 91
Promotion strategy 97
People in the marketing mix 113
Marketing research and information 125
Appendix 135
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