Managerial economics / Christopher R. Thomas, S. Charles Maurice.
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TextPublication details: Boston : McGraw-Hill/Irwin, 2005.Edition: 8th edDescription: xvi, 704 p. : ill. (some col.) ; 24 cmISBN: - 0072871741
- 9780072871746
- 0071238344
- 9780071238342
- HD30.22 .M39
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Rev. ed. of: Maurice, S. Charles. Managerial economics. 7th ed.
Various multi-media instructional aids are available to supplement the text.
Includes index.
Part 1: Some Preliminaries
Chapter 1: Managers, Profits and Markets
Chapter 2: Demand, Supply and Market Equilibrium
Chapter 3: Marginal Analysis for Optimal Decision Making
Chapter 4: Basic Estimation Techniques
Part II: Demand Analysis
Chapter 5: Theory of Consumer Behavior
Chapter 6: Elasticity and Demand
Chapter 7: Demand Estimation and Forecasting
Part 3: Production and Cost Analysis
Chapter 8: Production and Cost in the Short Run
Chapter 9: Production and Cost in the Long Run
Chapter 10: Production and Cost Estimation
Part 4. Profit-Maximization in various Market Structures
Chapter 11: Managerial Decisions in Competitive Markets
Chapter 12: Managerial Decisions for Firms with Market Power
Chapter 13: Strategic Decision Making in Oligopoly Markets
Part 5: Advanced Managerial Decision Making
Chapter 14: Advanced Techniques for Profit Maximization
Chapter 15: Decisions Under Risk and Uncertainty
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