Managerial economics / S. Charles Maurice, Christopher R. Thomas.
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TextPublication details: Boston : McGraw-Hill, c2002.Edition: 7th edDescription: xxii, 761 p. : ill. (some col.) ; 23 cmISBN: - 0072392916 (alk. paper)
- 9780072392913
- HD30.22 .M39
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Includes index.
pt. I. Some Preliminaries. Ch. 1. Managers, Profits, and Markets. Ch. 2. Demand, Supply, and Market Equilibrium. Ch. 3. Elasticity and Demand. Ch. 4. Theory of Optimization. Ch. 5. Basic Estimation Techniques --
pt. II. Demand Analysis. Ch. 6. Theory of Consumer Behavior. Ch. 7. Empirical Demand Analysis. Ch. 8. Demand Forecasting --
pt. III. Production and Cost Analysis. Ch. 9. Production and Cost in the Short Run. Ch. 10. Production and Cost in the Long Run. Ch. 11. Empirical Analysis of Production and Cost --
pt. IV. Profit Maximization in Various Market Structures. Ch. 12. Managerial Decisions in Competitive Markets. Ch. 13. Managerial Decisions for Firms with Market Power. Ch. 14. Strategic Decision Making in Oligopoly Markets. Ch. 15. Cooperation in Oligopoly Markets. Ch. 16. Multiple Plants, Markets, and Products --
pt. V. Risk and Uncertainty. Ch. 17. Decisions under Risk and Uncertainty. Ch. 18. Investment Decisions.
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