Consumer Behavior Buying, having, and being Michael R Solomon
Material type:
TextPublication details: Upper Saddle River, N.J. Pearson Prentice Hall, ©2007Edition: 7th edDescription: 654 pages xviii, : illustrations (chiefly color) ; 29 cm xviiiISBN: - 0132186950
- 9780132186957
- HF5415.32.So4
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Books
|
Methodist University Library Main General Stacks | Reference | HF5415.32.So4 (Browse shelf(Opens below)) | Available | 37762 |
Ch. 1. Consumers rule --
Ch. 2. Perception --
Ch. 3. Learning and memory --
Ch. 4. Motivation and values --
Ch. 5. The self --
Ch. 6. Personality and lifestyles --
Ch. 7. Attitudes --
Ch. 8. Attitude change and interactive communications --
Ch. 9. Individual decision making --
Ch. 10. Buying and disposing --
Ch. 11. Group influence and opinion leadership --
Ch. 12. Organizational and household decision making --
Ch. 13. Income and social class --
Ch. 14. Ethnic, racial, and religious subcultures --
Ch. 15. Age subcultures --
Ch. 16. Cultural influences on consumer behavior --
Ch. 17. The creation and diffusion of global consumer culture.
There are no comments on this title.