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Advertising theory and practice / C.H. Sandage, Vernon Fryburger and Kim Rotzoll.
Material type:
TextSeries: Irwin series in marketingPublication details: Homewood, Ill. : R.D. Irwin, 1983.Edition: 11th edDescription: xv, 509 pISBN: - 0256028516
- 8185386633
- HF2823.S25
Contents:
Part i What is attempted 4
PART 2 On what knowledge base 98
Part 3 Using what creative strategies and techniques 160
Part 4 Through the media 264
Part 5 By whom 360
Part 6 With what effects 388
Part 7 Toward what future ? 490
Index 501
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Methodist University Library Main General Stacks | Reference | HF2823.S25 (Browse shelf(Opens below)) | Available | 13216 |
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| HF1416.5 Exporting : | HF1416.5 Exporting : | HF1416.5 .J64 Export/import procedures and documentation / | HF2823.S25 Advertising theory and practice / | HF5006 New trends in marketing | HF5006 New trends in marketing | HF5351 .C57 Contemporary Canadian business / |
Includes index
Part i What is attempted 4
PART 2 On what knowledge base 98
Part 3 Using what creative strategies and techniques 160
Part 4 Through the media 264
Part 5 By whom 360
Part 6 With what effects 388
Part 7 Toward what future ? 490
Index 501
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