The practice of market and social research : an introduction / Yvonne McGivern.
Material type:
TextPublication details: Harlow, England : Prentice Hall/Financial Times, 2006.Edition: 2nd edDescription: xx, 553 p. : ill. ; 24 cmISBN: - 027369510X (pbk.)
- 9780273695103 (pbk.)
- HF5415.2 .M3827
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| HF5415.2 .M29 Marketing research : | HF5415.2 .M29 Marketing research : | HF5415.2 .M3825 Marketing research essentials / | HF5415.2 .M3827 The practice of market and social research : | HF5415.2 .W558 Marketing research : | HF5415.2 .W558 Marketing research : | HF5415.2 .W66 1999 Marketing research / |
Ch. 1. The practice of market and social research --
Ch. 2. Introducing types of research --
Ch. 3. Planning and designing research --
Ch. 4. Writing the brief and the proposal --
Ch. 5. Doing secondary research --
Ch. 6. Collecting qualitative data --
Ch. 7. Collecting quantitative data --
Ch. 8. Sampling --
Ch. 9. Collecting data on attitudes --
Ch. 10. Designing questionnaires --
Ch. 11. Managing a research project --
Ch. 12. Analysing qualitative data --
Ch. 13. Analysing quantitative data --
Ch. 14. Communicating and reviewing the findings.
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