Marketing strategy: aDecision- Focused Approach Orville C Walker, etal
Material type:
TextSeries: McGraw-Hill international editionsPublication details: Boston [Mass.] ; London : McGraw-Hill/Irwin 2003 Edition: 4th edDescription: xviii, 365 pages illustrations ; 26 cmISBN: - 0072466707
- 9780072553932
- HF5415.13.M37
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Methodist University Library Main General Stacks | Reference | HF5415.13.M37 (Browse shelf(Opens below)) | Available | 37743 |
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| HF5415.13 .W249 Marketing strategy : | HF5415.13.K54 Strategic brand management : | HF5415.13.K54 Strategic brand management : | HF5415.13.M37 Marketing strategy: aDecision- Focused Approach | HF5415.13.P38 Marketing management | HF5415.13 P387 Marketing management : | HF5415.13.W547 Strategic marketing management : |
ntroduction to strategy --
Opportunity analysis --
Formulating marketing strategies --
Implementation and control --
Market-oriented perspectives underlie successful corporate, business, and marketing strategies --
Corporate strategy decisions and their marketing implications --
Business strategies and their marketing implications --
Identifying attractive markets --
Industry analysis and competitive advantage --
Measuring market opportunities --
Targeting attractive market segments --
Differentiation and positioning --
Marketing strategies for new market entries --
Marketing strategies for the new economy --
Organizing and planning for effective implementation --
Measuring and delivering marketing performance.
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