Managerial economics : theory, applications, and cases / Edwin Mansfield ... [et al.].
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TextPublication details: New York : W.W. Norton, 2002.Edition: 5th edDescription: 1 v. (various pagings) : col. ill. ; 25 cmISBN: - 0393976777
- 9780393976779
- Mansfield, Edwin
- HD30.22 .M354
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| HD30.215 .W38 Quantitative methods for business / | HD30.22 .M354 Managerial economics : | HD30.22 .M354 Managerial economics : | HD30.22 .M354 Managerial economics : | HD30.22 .M354 Managerial economics : | HD30.22 .M354 Managerial economics : | HD30.22 .M354 Managerial economics : |
After original author's death, a group of editors published the 5th ed.
Accompanied by: Study guide and casebook for Managerial economics, fifth edition / by Edwin Mansfield, Thomas D. Donley. v, 314 p. : ill. ; 26 cm.
Part One: Introduction
Chapter 1: Introduction to Managerial Economics
Chapter 2: Optimization Techniques
Part Two: Demand and Forecasting
Chapter 3: Demand Theory 83
Chapter 4: Consumer Behavior and Rational Choice
Chapter 5: Estimating Demand Functions
Chapter 6: Business and Economic Forecasting
Part Three: Production and Cost
Chapter 7: Production Theory
Chapter 8: Technological Change and Industrial Innovation
Chapter 9: The Analysis of Cost
Part 4: market Structure, Strategic Behavior and Pricing
Chapter 10: Oligopoly
Chapter 12: Game Theory
Chapter 13: Pricing Techniques
Part Five: Risk, Uncertainty and Incentives
Chapter 14: Risk Analysis
Chapter 15: Auctions
Chapter 16: managing Incentives, Principal - Agent problems and Moral Hazards
Part Six: Government - Business Relations and the Global Economy
Chapter 18: Managerial Economics: Taking a Global View
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