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Microeconomics and behavior / Robert H. Frank.

By: Material type: TextPublication details: Boston, Mass. : McGraw-Hill/Irwin, 2006.Edition: 6th edDescription: xxvii, 692 p. : ill. ; 26 cmISBN:
  • 0072977450
  • 0071115498
  • 9780071115490
  • 9780072977455
  • 0072977469
  • 9780072977462
Subject(s): LOC classification:
  • HB171.5 .F733
Contents:
Part 1: Introduction Chapter 1: Thinking Like an Economist Chapter 2: Supply and Demand Appendix: How Do Taxes Affect Equilibrium Prices and Quantities? Part 2: The Theory of Consumer Behavior Chapter 3: Rational Consumer Choice Appendix: The Utility Function Approach to the Consumer Budgeting Problem Chapter 4: Individual and Market Demand Appendix: Additional Topics in Demand Theory Chapter 5: Applications of Rational Choice and Demand Theories Chapter 6: The Economics of Information and Choice Under Uncertainty Appendix: Search Theory and the Winner's Curse Chapter 7: Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior Chapter 8: Cognitive Limitations and Consumer Behavior Part 3: The Theory of the Firm and Market Structure Production Chapter 9: Appendix: Mathematical Extensions of Production Theory Chapter 10: Costs Appendix: Mathematical Extensions of the Theory of Costs Chapter 11: Perfect Competition Chapter 12: Monopoly Chapter 13: Imperfect Competition: A Game-Theoretic Approach Part 4: Factor Markets Chapter 14: Labor Appendix: The Economics of Workplace Safety Chapter 15: Capital Appendix: A More Detailed Look at Exhaustible Resource Allocation Part 5: General Equilibrium and Welfare Chapter 16: General Equilibrium and Market Efficiency Chapter 17: Externalities, Property Rights and the Coase Theorem Chapter 18: Government.
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Books Methodist University Library Tema General Stacks HB171.5 .F733 (Browse shelf(Opens below)) Available 28516
Books Methodist University Library Tema General Stacks HB171.5 .F733 (Browse shelf(Opens below)) Available 28518

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Various multi-media instructional materials are available to supplement the text.

Part 1: Introduction
Chapter 1: Thinking Like an Economist
Chapter 2: Supply and Demand
Appendix: How Do Taxes Affect Equilibrium Prices and Quantities?

Part 2: The Theory of Consumer Behavior
Chapter 3: Rational Consumer Choice
Appendix: The Utility Function Approach to the Consumer Budgeting Problem
Chapter 4: Individual and Market Demand
Appendix: Additional Topics in Demand Theory
Chapter 5: Applications of Rational Choice and Demand Theories
Chapter 6: The Economics of Information and Choice Under Uncertainty Appendix: Search Theory and the Winner's Curse
Chapter 7: Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior
Chapter 8: Cognitive Limitations and Consumer Behavior

Part 3: The Theory of the Firm and Market Structure
Production
Chapter 9: Appendix: Mathematical Extensions of Production Theory
Chapter 10: Costs Appendix: Mathematical Extensions of the Theory of Costs
Chapter 11: Perfect Competition
Chapter 12: Monopoly
Chapter 13: Imperfect Competition: A Game-Theoretic Approach

Part 4: Factor Markets
Chapter 14: Labor Appendix: The Economics of Workplace Safety
Chapter 15: Capital Appendix: A More Detailed Look at Exhaustible Resource Allocation

Part 5: General Equilibrium and Welfare
Chapter 16: General Equilibrium and Market Efficiency
Chapter 17: Externalities, Property Rights and the Coase Theorem
Chapter 18: Government.

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